“Within a properly framed context, Lakoff points out that cognitively speaking, the more expressions are repeated, the stronger those ideas are lodged in the circuitry of your brain. Advertisers know it well, so do salesmen. Repetition is key for framing and controlling language and public perception. And at least in the examples above, Donald Trump is often nothing if not repetitive.”
Trump may be past master at repetition.It never has occurred to me repetition helps frame and crystallise public opinion.
“When Mexico sends its people, they’re not sending their best. They’re not sending you. They’re not sending you. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.
They are not sending you. They are not sending you. They are sending…
They are bringing drugs, they are bringing crime.”
The word sending/send occurs five times.We have seen demagogues in our country using the same technique successfully.