The psychology of elections

One never knows what makes people choose a particular leader in democracy. An interesting theory proposed by  Barry Schwartz is that rather than choose an interesting leader with some positives and some negatives we all would prefer to choose a bland leader who gives us no reason to say no.It means that the leader is not preferred to be the one who “polarises “opinion. Perhaps there is an unwillingness to align ourselves with one extreme view with the result that we would elect a bland candidate who is willing to take positions and speak up his mind.

Lehrer believes the opposite is true .According to him the usual vote in reality is anti-bland because both the leaders  in fray are at the opposite ends of the spectrum. I

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